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    <loc>https://www.faasdesigncollab.com/press</loc>
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      <image:title>PRESS - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>PRESS - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>PRESS - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  <url>
    <loc>https://www.faasdesigncollab.com/featuresandhonors</loc>
    <changefreq>daily</changefreq>
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    <lastmod>2023-10-14</lastmod>
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  <url>
    <loc>https://www.faasdesigncollab.com/projects</loc>
    <changefreq>daily</changefreq>
    <priority>1.0</priority>
    <lastmod>2023-10-14</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ecc4aebce4b8b70ec010172/81284fc5-3a6c-4156-ac1c-66fde8a9550b/FINALEDIT-10%2B%281%29_preview.jpg</image:loc>
      <image:title>INNOVATION</image:title>
      <image:caption>FAAS X NIKE CONSUMER PROBLEM: Consumer is a professional dancer with limited unilateral movement. Current retail assortment is not inclusive of this consumer's mobility, storage, or easy access needs. DESIGN SOLUTION: Designed layering system of outerwear, midlayer, and pant that allows for ease of movement, weather protection, easy access to pockets, and easy on/ easy off construction. DESIGNERS: Rebecca Scheer, Zing Chuang</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ecc4aebce4b8b70ec010172/197fd5a9-9ed5-46e5-ac45-bb47ee8e25bf/Screen%2BShot%2B2018-03-13%2Bat%2B6.40.03%2BPM.png</image:loc>
      <image:title>INNOVATION</image:title>
      <image:caption>FAAS X NIKE CONSUMER PROBLEM: Consumer is a professional dancer with limited unilateral movement. Current retail assortment is not inclusive to his specific daily apparel needs- mobility, storage, or easy wearability. DESIGN SOLUTION: Designed layering system of outerwear, midlayer, and pant that allows for ease of movement, weather protection, easy access to hidden utility pockets, easy on/ easy off construction, and sleek, modern aesthetic. DESIGNERS: Rebecca Scheer, Zing Chuang</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ecc4aebce4b8b70ec010172/3d2e1ace-b895-40d4-aff3-a4af2c819409/finaledit-38.jpg</image:loc>
      <image:title>INNOVATION</image:title>
      <image:caption>FAAS X NEW BALANCE CONSUMER PROBLEM: Consumer is a professional high profile fashion photographer in NYC who requires style, utility, and privacy to work when in public locations. DESIGN SOLUTION: Design lightweight stylish, weatherproof outerwear that can be dressed up or down to wear around the city. Add detachable structured hood for privacy. DESIGNERS: Joyce Park</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ecc4aebce4b8b70ec010172/dd0e2f25-1fe2-4953-b0de-bee2fdaf0b1a/Screen%2BShot%2B2018-03-13%2Bat%2B6.31.06%2BPM.png</image:loc>
      <image:title>INNOVATION</image:title>
      <image:caption>FAAS X THE NORTH FACE CONSUMER PROBLEM: Consumer is a woman who wants to be comfortable while hiking and camping during her menstrual cycle. Current retail assortment do not address these particular needs of women in the outdoors. DESIGN SOLUTION: Design a lightweight insulated parka that transforms into a blanket for warmth around the campfire or on the go. Engineered/ regulated heat fibers placed at lower back and abdomen for additional comfort when needed. In addition, create a waterproof, compartmental, antimicrobial pouch that allows for easy carrying and disposal of hygienic product while camping in the outdoors. DESIGNERS: Jessica Caldwell</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ecc4aebce4b8b70ec010172/d2de0700-98a8-4f44-9492-ad961514e7a7/FINALEDIT-53_preview.jpg</image:loc>
      <image:title>INNOVATION</image:title>
      <image:caption>FAAS X UNDER ARMOUR CONSUMER PROBLEM: Consumer has an active job that keeps her on the go around the city throughout the day. She requires energy and mobile solution for charging her media accessories. DESIGN SOLUTION: Design a weatherproof soft shell parka that is comfortable, stylish, and constructed for movement. Infused in the fibers of the parka are performance fibers that charge the mobile phone when stored in pocket and engineered panels that re-energize muscles for better mobility. DESIGNERS: Scott Taylor</image:caption>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5ecc4aebce4b8b70ec010172/977a1592-321c-4d4d-8c38-6cb2c2021dbe/Screen%2BShot%2B2018-03-13%2Bat%2B6.28.57%2BPM.png</image:loc>
      <image:title>INNOVATION</image:title>
      <image:caption>FAAS X ADIDAS CONSUMER PROBLEM: Consumer is pre-teen who carries school equipment as well as athletic product for training. Needs reliable backpack with separate compartments that allow for waterproofness, abrasion, water bottle storage, and computer. DESIGN SOLUTION: Design a weatherproof, lightweight, anti-microbial, abrasion proof back pack that has protective dividers for footwear, liquids, computer equipment and phone. DESIGNERS: Melvin Melchor</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ecc4aebce4b8b70ec010172/bad8c495-b9cf-4e54-8676-f196a186860f/FINALEDIT-7_preview-1.jpg</image:loc>
      <image:title>INNOVATION</image:title>
      <image:caption>FAAS X JORDAN CONSUMER PROBLEM: Consumer is pre-teen who uses a backpack to carry multiple items for different activities throughout the day. The back pack tends to get heavy and effects the consumer's posture. DESIGN SOLUTION: Design an ergonomic backpack that has multiple compartments that can be easily removed when not in use to reduce weight. DESIGNERS: Yue Zhou</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ecc4aebce4b8b70ec010172/b3afde5b-ec2b-4a87-9dbc-f499cdad650c/AUSTIN%2BSLEEVE.jpg</image:loc>
      <image:title>INNOVATION</image:title>
      <image:caption>FAAS X COLE HAAN CONSUMER PROBLEM: Consumer is a man who commutes from the suburbs to the city for a job that requires him to wear a suit. He requires a stylish, lightweight utility accessory that can store his phone, wallet, keys, airline ticket, etc. He wants to be handfree and while on the go. He does not want to carry a cross body 'man bag'. DESIGN SOLUTION: Re-think the concept of 'man bag'. Create an articulated softshell sleeve to be worn over apparel with multi-directional pockets, waterproofness, stretch, and a clean, modern aesthetic. DESIGNERS: Austin Chen</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ecc4aebce4b8b70ec010172/012a62f1-f491-495e-b523-97eff21140ea/FINALEDIT-20%2B%281%29_preview.jpg</image:loc>
      <image:title>INNOVATION</image:title>
      <image:caption>FAAS X PUMA CONSUMER PROBLEM: Create athletic apparel that addresses the 'Genderless' consumer. DESIGN SOLUTION: Reference the iconic Puma track suit. Design a modern interpretation with multiple wearing opportunities. Exaggerated jacket sleeves, cropped pintuck pant, and detachable sarong allows for self expression. DESIGNERS: Nate Robbins</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ecc4aebce4b8b70ec010172/5e3aa278-82b7-4dbf-8405-7e1716b91cc2/IMG_3641_preview.jpg</image:loc>
      <image:title>INNOVATION</image:title>
      <image:caption>FAAS X JORDAN CONSUMER PROBLEM: Consumer is a celebrity who travels frequently. She needs to pack light and be prepared for different wearing occasions during her trip. DESIGN SOLUTION: Design a single piece that is comfortable for travel but is also stylish. The piece converts from a snood, to a scarf, to a cape, to a top, to a midi dress, to a maxi skirt, and finally converts into a laundry bag for the return home. DESIGNERS: Shubham Singhai</image:caption>
    </image:image>
    <image:image>
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      <image:title>INNOVATION</image:title>
      <image:caption>FAAS X STUDENT CONCEPT CONSUMER PROBLEM: Consumer finds it difficult to find women's product that expresses her interest in hip hop. Usually purchase men's apparel that caters to hip hop style. DESIGN SOLUTION: Design a single, versatile, and trend right piece that can be worn by both men and women. Use a nontraditional fabric (Tyvek) that can be customized with artwork for individual hip hop expression. DESIGNERS: Gianni Sprauve</image:caption>
    </image:image>
    <image:image>
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      <image:title>INNOVATION</image:title>
      <image:caption>FAAS X JORDAN CONSUMER PROBLEM: Consumer is a celebrity who travels frequently. She needs to pack light and be prepared for different wearing occasions during her trip. DESIGN SOLUTION: Design a carry on tote in durable lux materials that does no need to be unpacked. Bag can be hung vertically on closet rod to double as a mobile compartmented closet. DESIGNERS: Brock</image:caption>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5ecc4aebce4b8b70ec010172/0483448d-89af-4f65-886a-436e1e3ad81d/IMG_4001_preview.jpg</image:loc>
      <image:title>INNOVATION</image:title>
      <image:caption>FAAS X ADIDAS ORIGINALS CONSUMER PROBLEM: Consumer is a woman who is a professional dog walker. She uses current technology to customize as many things in her lifestyle as possible. She would like to customize her clothes and accessories as well. DESIGN SOLUTION: Create a DIY workshop with Adidas Originals. Make it easy for the consumer to create a jacket (reduce original 12 piece jacket construction to 6 pieces through clever origami construction) that is both style relevant and easy to make. Use raw materials that can be dyed or printed on for customization. Use seam tape for stitchless construction. Optional styles to choose from and a toolbox for all that is needed to compete the project on her own. DESIGNERS: Kenyce Smith</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ecc4aebce4b8b70ec010172/89921333-6f3c-4c85-bcb9-be37c9fd0600/IMG_4006_preview.jpg</image:loc>
      <image:title>INNOVATION</image:title>
      <image:caption>FAAS X ADIDAS CONSUMER PROBLEM: Consumer is a woman who is a professional dog walker. She uses current technology to customize as many things in her lifestyle as possible. She would like to customize her clothes and accessories as well. DESIGN SOLUTION: Create a DIY workshop with Adidas Originals. Make it easy for the consumer to create a jacket and tote with minimal construction that is both style relevant and allows for dog walking utility. Use raw materials that can be dyed, rubber dipped (for waterproofness), or printed on for customization. Use seam tape for stitchless construction. Optional styles to choose from and a toolbox for all that is needed to compete the project on her own. DESIGNERS: Trevor Duffles</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ecc4aebce4b8b70ec010172/09ba2d8f-8154-4c76-b0ee-779092aca47c/IMG_3515_preview-1.jpg</image:loc>
      <image:title>INNOVATION</image:title>
      <image:caption>FAAS X VIBRAM CONSUMER PROBLEM: Consumer is a new mom who works for a global fashion magazine in NYC. During her commute to and from work and daycare, she needs outerwear that looks stylish and will also protect her newborn from rain and environmental elements. DESIGN SOLUTION: Create a sleek, lightweight, vibram rubber coated weatherproof parka that allows for easy access. Design an ergonomic proprietary Vibram rubber baby carrier that fits comfortably within the front double zipper placket of the outerwear for full coverage of the newborn. Baby carrier also functions as a mobile changing mat and privacy shield when 'dooty' calls. DESIGNERS: Vidit Singh, Filippo Favero</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ecc4aebce4b8b70ec010172/dab30b54-8638-4836-b1c8-5daa47ec075b/P1130303_preview-1.jpg</image:loc>
      <image:title>INNOVATION</image:title>
      <image:caption>FAAS X ______ CONSUMER PROBLEM: Consumer is a new mom and works for global fashion magazine in NYC. During her commute to and from work and daycare, she needs outerwear that looks stylish and will also protect her newborn from rain and environmental elements. DESIGN SOLUTION: Create a sleek, lightweight, vibram rubber coated weatherproof parka that allows for easy access. Design an ergonomic proprietary Vibram rubber baby carrier that fits comfortably within the front double zipper placket of the outerwear for full coverage of the newborn. Baby carrier also functions as a mobile changing mat and privacy shield when 'dooty' calls. DESIGNERS: Vidit Singh, Filippo Favero</image:caption>
    </image:image>
    <image:image>
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      <image:title>INNOVATION</image:title>
      <image:caption>FAAS X NEW ERA CONSUMER PROBLEM: Consumer is DJ Clark Kent, known for DJ'ing for celebrities all over the world. He needs a stylish, luxury carry on bag for transporting his DJ equipment, his signature new era cap, change of clothes, and footwear. DESIGN SOLUTION: Create a modern luxury, premium leather version of a New Era cap that solves for the problem of having a 'crush free' space in a carry on tote by creating a cap that can be flattened and stored in the tote during transport. The cap can then be reconstructed in one movement through the use of low profile magnets in the cleverly designed construction. DESIGNERS: Dan Knauth</image:caption>
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      <image:title>INNOVATION</image:title>
      <image:caption>FAAS X NEW ERA CONSUMER PROBLEM: Consumer is DJ Clark Kent, known for DJ'ing for celebrities all over the world. He needs a stylish, luxury carry on bag for transporting his DJ equipment, his signature new era cap, change of clothes, and footwear. DESIGN SOLUTION: Create a luxury, premium leather bag that has strategically placed compartments for all equipment, apparel, and footwear. Solve the problem of having a 'crush free' space for the hat. DESIGNERS: Santiago Munoz-Galaz</image:caption>
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      <image:title>INNOVATION</image:title>
      <image:caption>FAAS X STONE ISLAND CONSUMER PROBLEM: Consumer is a world traveler, an aficionado of trendsetting design, art, and culture. Seeking a added utility, weather protective apparel and gear that works with his current collection of Stone Island outerwear. DESIGN SOLUTION: Create a weatherproof Overlay Hoodie with a proprietary fabric and finish. Hoodie is inspired by iconic military protective, utilitarian gear and enhances current collection of Stone Island product. DESIGNERS: Evan Stichhaller</image:caption>
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      <image:title>INNOVATION</image:title>
      <image:caption>FAAS X STONE ISLAND CONSUMER PROBLEM: Consumer is a world traveler, an aficionado of trendsetting design, art, and culture. Seeking a added utility, weather protective apparel and gear that works with his current collection of Stone Island outerwear. DESIGN SOLUTION: Create a weatherproof duffle with a proprietary fabric and finish. Duffle is inspired by iconic military utilitarian gear and stores the Overlay Hoodie for easy access when not in use. DESIGNERS: Matthew Montoya</image:caption>
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      <image:title>INNOVATION</image:title>
      <image:caption>FAAS X CARBON38 CONSUMER PROBLEM: Consumer is an expectant mother who needs an outerwear parka that is both stylish (to be worn while pregnant and post pregnancy), easy to adjust, comfortable, and versatile for the daily fluctuating Bay Area weather. DESIGN SOLUTION: Create a weatherproof (seam sealed and bonded) parka that has a simple but elegant crossover construction, and easy to reach adjustable low profile, click-in buckles. The reversible style allows for different wearing occasions in changing weather (bonded warm fleece on one side and protective softshell on the alternate side). DESIGNERS: Mitchell Rettmann</image:caption>
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      <image:title>INNOVATION</image:title>
      <image:caption>FAAS X CARBON38 CONSUMER PROBLEM: Consumer is an expectant mother who needs a stylish and functional bag accessory to allow her to be hands free and comfortable. DESIGN SOLUTION: Create a stylish, ergonomic, lightweight, and weatherproof (seam sealed and bonded softshell) back pack with adjustable padding for comfort at lower back to support the consumer's changing posture during pregnancy. DESIGNERS: Celine Chagnot</image:caption>
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      <image:title>INNOVATION</image:title>
      <image:caption>FAAS X HUA FENG (HOMEWARD PROJECT) CONSUMER PROBLEM: Consumer is homeless and requires full coverage, protective apparel to counter wet weather. DESIGN SOLUTION: Create a lightweight, waterproof, breathable style that allows for the consumer to be mobile, have 360 degrees of visibility through reflective details, and full protective coverage in inclement weather. DESIGNERS: Skylar Storkamp</image:caption>
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      <image:title>INNOVATION</image:title>
      <image:caption>FAAS X RUNWAY OF DREAMS CONSUMER PROBLEM: Consumer is a college student who needs adaptable apparel to accommodate for limb differences. DESIGN SOLUTION: Create a casual, outerwear piece that utilizes innovation in materials and construction that can be seamlessly adjusted for limb difference. Wide bonded baffles allows for consumer to clean cut and customize the sleeve length accordingly. Center front magnet closure for easy access and symmetrical chest pocket zippers for even reach to media pocket from either side. DESIGNERS: Adam Tolczyk</image:caption>
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  <url>
    <loc>https://www.faasdesigncollab.com/what-is-faas</loc>
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    <lastmod>2023-10-14</lastmod>
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      <image:title>ABOUT - Industry Network</image:title>
      <image:caption>FAAS IS A TALENT RESOURCE FOR GLOBAL BRANDS. New designers, established design teams, and interns attend master classes in prep for entering the design culture within brands, refresh best practices, or to learn the process of problem solving through consumer insights. FAAS OFFERS STUDENT ALUMNI CONTINUED COACHING AND MENTORSHIP POST PROGRAM. Students are encouraged to stay connected to the founders and instructors as they navigate to and through the industry. Returning alums share their professional career experiences in peer to peer sessions.</image:caption>
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      <image:title>ABOUT</image:title>
      <image:caption>What Makes FAAS Amazing? Program Partnerships &amp; Sponsorships FAAS PARTNERS DIRECTLY WITH GLOBAL APPAREL AND FOOTWEAR BRANDS to give visibility to students who are preparing to enter the industry. Students have the opportunity to connect and establish relationships with brand ambassadors as they move towards their goal of employment or entrepreneurship. Collaborations with brands benefit the students in the following ways: • Free design education. • Certificate of completion from sponsoring brand and FAAS • 3 to 6 month apprenticeships with the sponsoring brand. • Project added to students design portfolio. • Portfolio review and feedback • Access to industry professional networks • Ongoing mentorship with industry professionals</image:caption>
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      <image:title>ABOUT</image:title>
      <image:caption>Diversity &amp; Inclusion FAAS ADVOCATES FOR DIVERSITY IN THE DESIGN INDUSTRY. FAAS supports and encourages under represented creatives to apply to this ‘learn while doing’ program. Full and partial scholarships are available for a variety of programs to qualifying students. Design competitions and community projects based in social media platforms allow students to participate and explore design as a potential career direction. Program Learning Options FAAS OFFERS SHORT TERM INTRODUCTORY &amp; MASTER CLASSES. 1-2 week intro classes, 3 week master classes, 9 -12 week design intensives, and 1 on 1 mentorship with industry professionals allow students to develop and practice soft skills, set career goals, and create a road map towards success within the time frame that works best for different schedules.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5ecc4aebce4b8b70ec010172/6d2f05fc-ec07-4ac9-a95c-dec352f55f29/zing+concept.jpg</image:loc>
      <image:title>ABOUT - Sustainable Design Practices</image:title>
      <image:caption>FAAS EMPHASIZES SUSTAINABILITY THROUGH SMART DESIGN. 3D product develop- ment is the latest digital platform that global brands are implementing into their product development processes to reduce cost, save time, and prevent wastage. FAAS partners with industry experienced 3D patternmakers and industrial sewing instructors to introduce the process of 3D development. This acquired skill opens up employment opportunities in the design and manufacturing industry worldwide.</image:caption>
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      <image:title>ABOUT - What is FAAS Design?</image:title>
      <image:caption>FAAS ( pronounced ‘faze’ ) is the acronym for Functional Apparel &amp; Accessories Studio To design functional apparel or accessories is to design products that benefit the wearer. Functional design addresses the consumer’s basic needs to stay warm, cool, dry, flexible, visible, comfortable, and /or protected. Adding function to product via innovative materials and construction, improves product wearability and the consumer’s physical performance. Terminology such as waterproof, breathable, ergonomic, reflective, etc, refer to performance attributes designed into functional products. Adding function to product is not limited to sport or training apparel. Fashion is, also, being redefined through the use of added performance and /or protective design.</image:caption>
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    <loc>https://www.faasdesigncollab.com/consumer-insight-design</loc>
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    <lastmod>2023-10-14</lastmod>
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